At a time when narratives have the power to shape the direction of nations, Tanzania has opened a new chapter through the successful convening of the Tanzania Women in Communication Forum 2026; a landmark platform that brought together communication professionals, stakeholders, and industry leaders to explore the role of strategic communication in advancing the National Development Vision 2050. Under the theme “Give to Gain: Elevating Women in Communication, Public Relations and Media,” the forum went beyond a professional gathering to become a collective movement aimed at empowering a generation of women who leverage communication as a tool for inclusive and sustainable development.
The Guest of Honour, Dr. Blandina Kilama, Deputy Executive Secretary for Trade and Innovation at the National Planning Commission, delivered remarks on behalf of Hon. Prof. Kitila Mkumbo, Minister of State, President’s Office, Planning and Investment. She underscored the critical role of communication as a bridge linking policies, institutions, and citizens in the journey toward Vision 2050.
In the context of the digital era, she emphasized the responsibility of communication professionals to uphold accuracy, transparency, and trust in order to strengthen public engagement in national development. She further acknowledged the significant contribution of women as agents of socio-economic transformation and commended the initiative to establish the Tanzania Women in Communication Association (TWICA) as a platform to foster unity, professional growth, and sector advancement.
Reinforcing her message, Dr. Kilama highlighted that communication is more than a profession; it is a nation building responsibility. She noted that the voices of communication professionals have the power to inspire future generations, enhance accountability, showcase national achievements, and cultivate shared hope. She called upon participants to actively engage, collaborate, and build strong professional networks that will contribute to a more ethical, skilled, and impactful communication sector aligned with Tanzania’s long-term development goals.
Speaking on behalf of the organizers, the Managing Director of Devan PR & Event Management, Ms. Salima Mseta, described the forum as the beginning of a strategic journey toward building a strong and connected community of women in communication across Tanzania. She reaffirmed the vision of institutionalizing the forum as an annual platform, with the primary goal of formally establishing TWICA; a professional body dedicated to uniting women communicators, strengthening collaboration, advancing leadership, promoting ethical standards, and providing a national platform for dialogue. She emphasized that TWICA is envisioned as a driving force that will amplify the role of women in shaping national narratives and supporting the implementation of Vision 2050.
Panel discussions further enriched the forum by offering diverse perspectives on the future of the communication profession. Experts from various sectors shared insights, challenges, and emerging opportunities within the industry. Notably, a representative from the Tanzania Football Federation (TFF) highlighted the importance of integrating TWICA into the preparations for AFCON 2027, emphasizing the strategic role of communication in positioning Tanzania on the global stage and ensuring the success of major international events.
The forum has left a lasting impact by inspiring a renewed vision of collaboration, empowerment, and leadership among women in communication. Devan PR & Event Management, extends its sincere appreciation to Hon. Prof. Kitila Mkumbo for honoring the invitation through his representative, as well as to partners, sponsors, industry professionals, media, organizing committee and all participants who believed in and contributed to this historic milestone.
Collectively, the Tanzania Women in Communication Forum 2026 has laid a solid foundation for the establishment of TWICA an demonstrated that “Give to Gain” is not merely a theme, but a call to action; one that will be remembered as a defining moment in shaping the future of communication in Tanzania.
Are you a communication professional in Tanzania? Get in touch with us via info@devanpragency.co.tz or call +255 778 626 022 to join the growing network of women in communication through our WhatsApp community. You can also follow us on @tzwomenincommunication and @devan_prandevents for more updates and opportunities.